Course
BUSN 115 Introduction To Business And Technology
Instructions
In this assignment, you will evaluate the marketing mix of a company of your choice.
Choose any company that operates in your local area. Do some research on the marketing strategy of that company. Evaluate the company’s marketing mix.
Your paper should begin by discussing the target market and competitive advantage of the chosen company. Then, your paper should have both a description AND an evaluation of the marketing strategy in each of four areas:
- Product strategy
- Pricing strategy
- Place (distribution) strategy
- Promotion strategy
SOLUTION
In the neighborhood where I live, McDonalds is a fast food restaurant. The company takes great delight in offering high-quality culinary services to its clients, helping to establish a well-known brand with a sizable market share. The working class and the wider urban populace make up the company’s target market. Among its rivals, McDonalds has a substantial competitive edge because to its excellent customer service and extensive menu. Because of this, the business has spent a lot of money on a marketing plan that will be successful over the long term. In this essay, the four facets of McDonald’s marketing mix—product strategy, price strategy, location (distribution strategy), and promotion strategy—will be covered.……please follow the link below to purchase the solution at $10